WELCOME TO AUDIENCE DATA

Your data driven performance marketing partner.

BidBerry is a data driven agency focused on delivering performance marketing results. As data partners, media owners and publishers transition to a potentially cookieless ecosystem we want to provide a unique data offering generating real-time, data-backed decisions to enhance all campaign activity.

Audience Data

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Segments
23 Billion User Profile

Global Reach
+190 Geos available

High Quality
Enrich your audience data with new and valuable insights

“Data that fuels your performance marketing decisions

We deliver high quality, audience data and analyse thousands of data points for over 23 billion user profiles across 190 countries. Providing both desktop and mobile data, datasets are provided in groups such as interests, shopping intention, precise geolocation and demography.

Desktop

1300 + Segments available
IAB Compliant & TCF Certified

Mobile

1500 + Segments
IAB Compliant & TCF Certified

Branded Segments

+1200 segment
IAB Compliant & TCF Certified

Discover our Data Structure
and boost your business to the next level.

Data Source

BidBerry partners with media buyers, media sellers, networks, publishers, affiliate networks and technology providers to collect and understand online users’ data. We analyse a few billion impressions daily, working closely with DSP and DMP partners processing and distributing data allocated into over 1200 IAB compiled segments. All data is put through an anonymization process making the data non-personal and GDPR-friendly.

Data Building

Data signals such as page views, urls, frequency and time spent on digital content are collected as user-connected data points, which are then linked out according to their weights determined by relevance and accuracy. (An example could be when users read certain phrases which match algorithm settings the audience segment adapts and changes accordingly to the pool of IDs allocated to it.

Data Reach

With our data reach expanding globally into over 190 markets we can enrich your campaign and data setups in all markets EMEA, LATAM, APAC, and MENA. Data signals are standardized to be valid for up to 30 days and are systematically updated every day in order to provide recent segments. Noise removal tool captures and removes anomalies, such as bots and irrelevant events.

Products

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Users are assigned to an interest segment when the website category is focused on a specific subject. When a user’s online browsing activity is focused on one specific subject, for example they may only be reading articles about cars, cooking, traveling etc. Our DMP network primarily uses a deterministic model to assign a proper profile and time that information has been registered as valid.

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BidBerry collects data from sources connected to the ecommerce sector, including online transactions from affiliate networks to deliver the most accurate segments with purchase intentions, such as laptops, mobile phones or cars.

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BidBerry demographic segments – such as gender, age, education level – are based on unique online panel studies by leading international research companies. We have got access to deterministic demographic data, which we then extrapolate to significantly extend the range of our data.

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Custom segments are created to accurately find chosen target groups and activate them in programmatic campaigns. BidBerry works in parallel with you and picks the audience characteristics that are crucial to a selected campaign. Prepared and activated segments are licensed to global DSPs privately or publicly and marketers can use those segments to target the right audience, for example sport enthusiasts from large cities, and from the 25-34 age group. Using a custom segment brings great results and in some cases we’ve managed to achieve a sensible improvement for our partners.

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Certifications